The three key words in that paragraph are EVERY, REPEAT, and 
REFERRAL. If your marketing is not a circle, it's a straight line that leads directly into Chapters 7, 11, or 13 in the bankruptcy courts. 

HOW IS GUERRILLA MARKETING DIFFERENT FROM 
TRADITIONAL MARKETING?

Guerrilla marketing means marketing that is unconventional, non-
traditional, not by-the-book, and extremely flexible. Eighteen factors make it different from old-fashioned marketing:

1. Instead of investing money in the marketing process, you invest time, energy, and imagination.

2. Instead of using guesswork in your marketing, you use the science of psychology, actual laws of human behavior.

3. Instead of concentrating on traffic, responses, or gross sales, profits are the only yardstick by which you measure your marketing.

4. Instead of being oriented to companies with limitless bank accounts, guerrilla marketing is geared to small business. 

5. Instead of ignoring customers once they've purchased, you have a 
fervent devotion to customer follow-up. 

6. Instead of intimidating small business owners, guerrilla marketing 
removes the mystique from the entire marketing process, clarifies it.

7. Instead of competing with other businesses, guerrilla marketing preaches the gospel of cooperation, urging you to help others and let them help you. 

8. Instead of trying to make sales, guerrillas are dedicated to making 
relationships, for long-term relationships are paramount in the new millennium.