9. Instead of believing that single marketing weapons such as advertising or a website work, guerrillas know that only marketing combinations work.

10. Instead of encouraging you to advertise, guerrilla marketing provides you with 100 different marketing weapons; advertising is only one of them.

11. Instead of growing large and diversifying, guerrillas grow profitably and then maintain their focus, not an easy thing to do.

A. Instead of aiming messages at large groups, guerrilla marketing
is aimed at individuals and small groups.

B. Instead of being unintentional by identifying only mass 
marketing, guerrilla marketing is always intentional, embracing even such details as how your telephone is answered.

C. Instead of growing only by adding new customers, guerrillas 
grow geometrically by enlarging the size of each transaction, generating more repeat sales, leaning upon the enormous referral power of customers, and add new customers.

D. Instead of thinking of what a business can take, guerrilla
marketing asks that you think of what a business can give – in the way of free information to help customers and prospects.

E. Instead of ignoring technology in marketing, guerrilla marketing 
encourages you to be techno-cozy and if you’re techno-phobic, advises you to see a techno-shrink because techno-phobia is fatal these days.

F. Instead of being me marketing and talking about a business, 
guerrilla marketing is you marketing and talks about the prospect.

G. Instead of attempting to make a sale with marketing, guerrilla 
marketing attempts to gain consent with marketing, then uses that consent to market only to interested people.