Guerrilla Marketing for the New Millennium

1. What is Guerrilla Marketing?
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Put a checkmark next to each difference your company puts into action:

11. I am able to focus upon the main thrust of my business rather than looking for ways to diversify.

12. I direct my marketing to individuals and small groups more than large groups of people.

13. All of my marketing is intentional; I know marketing is any contact between my company and anyone else.

14. I strive to grow my company geometrically rather than linearly.

15. I freely give things away that can help my customers and prospects attain their own goals.

16. I use technology to strengthen my marketing and I have no fear of using it.

17. My marketing messages are stated from my prospects’ and customers’ points of view rather than my own.

18. My marketing attempts to gain consent from people to continue receiving my marketing materials.

GUERRILLA ACTION STEPS:

A. Review where you put checkmarks on the checklist above
and circle the numbers at which no checkmark appears. These are the areas that need altering in your method of marketing.

B. Decide upon the specific actions that you will take for each statement so as to polish and perfect the performance of your marketing by transforming it into pure Guerrilla Marketing. List these in the space provided beneath each statement for which you have circled the number.

C. Take the actions you have listed, one by one, until each of the statements merits a checkmark. Your goal is a checkmark by each statement.