10. Guerrilla Tickets to Ride into the Millennium Menu | 1 | 2 | 3   4. The fourth is your Technology Ticket. Of course, you’ve conquered all traces of technophobia and now use technology to help you serve customers, scout for new prospects, link with fusion marketing partners, research the competition and create a plethora of marketing materials for yourself. This ticket leads to professionalism, but it has side tracks that lead to places you don’t really want to do. Many lead to an over-reliance on what technology can do rather than what it can do for you. Some side tracks lead you to glamour and hype instead of useful information, others to glitz and flash that your website visitors don’t want to see, still others to fill your TV and print ads with special effects instead of reasons to want what you offer. Guerrillas stay on the right track with their technology, using it as a guide and not as a master.  5. The fifth ticket is your Action Ticket. It leads to accomplishment instead of conversation. That ticket is where you find your roadmap in the form of your marketing calendar. It’s where you can see the specific tasks you must perform so as to keep your marketing in constant action, to keep your name at the forefront of your market’s awareness. The other tickets are worthless unless your Action Ticket is put to full use. Marketing is something that many people discuss and analyze, but guerrillas view it as a time and opportunity to take action, to do something, to capitalize upon the momentum they’ve achieved to go soaring into the new millennium, not missing a beat. These five tickets are yours if you have the awareness of their importance, the desire to reach their destinations, and the attitude to use them with enthusiasm. With that awareness, desire and attitude, you’re well-equipped to enter a new century with exactly what you need for profits, control and certainty.