Guerrilla Marketing for the New Millennium

11. The Importance of Permission
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GUERRILLA EXERCISE: Make a list of the methods you’ll use to gain permission, then what marketing materials you’ll use once you have that permission.

Make a checkmark next to each marketing weapon you use in order to gain consent to send more marketing materials:

Now, put a checkmark next to each item you offer in order to broaden your consent:

GUERRILLA ACTION STEPS:

A. Circle each weapon you are not using to gain or broaden consent from your prospects to receive marketing materials.

B. Make a list of the actions you will take to employ each weapon and the month and year you will begin to employ it.

C. Activate each weapon, one by one, so as to gain consent from all of your prospective customers.