12. Guerrilla Marketing as Sex Menu | 1 | 2 | 3 | 4  The step in marketing that most relates to foreplay is when marketers give to their partners the exact pleasure that they want. They capitalize upon the interactivity afforded by online communications to become a part of their prospect’s identities. They customize their messages to each prospect, not only making them feel special but proving their devotion. Guerrilla marketers and their prospects achieve consummation by closing the sale with mutual consent. Rather than having rushed, their timing is impeccable and their fulfillment implies a commitment. The marketer has consistently demonstrated empathy for the partner -- with the goal of providing joy and satisfaction. The earth may not tremble, but a lasting bond has been created.  During the afterglow, the connection is solidified. This is accomplished with assiduous follow-up -- proving in a way that the marketer still respects the prospect in the morning. Statements of warm appreciation are made resulting in prospects who are so delighted they just cannot help but relate their joy to other people they know.  The entire process involves a lot more than a mere sexual dalliance but is the start of a long and happy marriage. The devotion of the small business owner is unmistakable because it builds upon details that have been learned, specific tastes of each customer and their shared experience of sale, purchase and use.  The more you view the marketing process as a mating ritual more than an economic ritual, the longer will be your list of consenting and delighted partners.