12. Guerrilla Marketing as Sex
Menu | 1 | 2 | 3 | 4 

 GUERRILLA EXERCISE: Make a list of your hottest prospects, no pun intended, then determine at which stage of the courtship process you are with each of them. Then, you’ll know what to do next. All lovers are not created equal. Guerrillas have far more sex appeal.

Place a checkmark next to each of the mating rituals that you follow in marketing your business:

  Playing the field
  Gaining uncarnal knowledge
  Flirting
  Courtship
  Making out
  Foreplay
  Consummation
  Afterglow
  Marriage

GUERRILLA ACTION STEPS:

A. Circle each stage of the mating ritual that you do not employ in marketing your business.

B. Make a list of those rituals. 

C. Create the marketing materials you do not use so that you are prepared to carry out the entire marketing/mating ritual. A long and happy marriage comes only after you have taken all the steps to make your customer/partner feel romanced and satisfied. 

   

Copyright 2000 Aesop Marketing Corporation. All Rights Reserved.
                                6741 Hollywood Blvd., 2nd Fl., Los Angeles, CA 90028 (323) 769-3620