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2. The New Secrets of
Guerrilla Marketing
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Put a checkmark next to each of the guerrilla principles that you understand and embrace to run the marketing of your business:
GUERRILLA ACTION STEPS:
- A. Review where you put checkmarks on the checklist above
and circle the words at which no checkmark appears. These are the areas that need altering in your method of marketing.
B. Decide upon the specific actions that you will take for each
“ent” concept so you can capitalize upon each secret of
Guerrilla Marketing. List these in the space provided beneath each of the 16 concepts.
C. Take the actions you have listed, one by one, until each of the concepts merits a checkmark. Your goal is a checkmark by each concept.
 
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