4. Guerrilla Marketing Strategy Menu | 1 | 2 | 3 Running a business without a marketing strategy is like driving into a new nation without a roadmap to guide you. I am flabbergasted that so many businesses operate without a marketing strategy. It's like entering battle under a commander who orders you: READY! FIRE! AIM! A guerrilla marketing strategy prevents hit and miss marketing and enables you to hit the bullseye of your target with every single shot you take.  A guerrilla marketing strategy has only seven sentences. It is brief because of two important reasons. Number one, a seven-sentence strategy forces you to focus, and number two, everyone in your organization can read and understand a simple seven-sentence marketing strategy, putting them smack dab on your wavelength. Proctor and Gamble may be the most sophisticated marketing company on the planet. All their brands are guided by brief, seven-sentence strategies.  They may have 50 more pages of documentation, but the focus is winnowed down to seven sentences. And only one of them has to be a long sentence.  Let's say you run a service that teaches people how to operate computers. Let's say the name of your company is Computer Tutor. And finally, let's say you have the mind and goals of a guerrilla. Here's how a guerrilla marketing strategy would work for you. 1. The first sentence tells the purpose of your marketing. The purpose of Computer Tutor marketing is to book 100% of the company's available time for computer education at the lowest possible cost per hour. 2. The second sentence tells how you'll achieve your purpose, concentrating upon your benefits and your competitive advantage or advantages. This will be accomplished by establishing the credentials of the educators, the location of the operation, and the training equipment.