4. Guerrilla Marketing Strategy Menu | 1 | 2 | 3 3. The third sentence tells your target audience -- or audiences. Our target market is local small business owners who can benefit from learning to operate a computer; our secondary market is large corporations.  4. The fourth sentence tells the marketing weapons you'll use. Marketing weapons to be utilized will be a combination of personal letters, circulars, brochures, signs on bulletin boards, classified ads in local newspapers, yellow pages advertising, direct mail special offers, advertising specialties, free seminars, sampling, a referral program, telephone training, professional office decor and employee attire, a website offering a free newsletter, and publicity in the local newspapers, on radio talk shows, and on television.  5. The fifth sentence tells your niche in the market. We will position ourselves as the prime source of one-on-one, guaranteed instruction in the operation of small computers. 6. The sixth sentence tells your identity. Our identity will be a blend of professionalism, personal attention, and warm, human regard for our students and the role of computers in their lives and their businesses. 7. The seventh sentence tells your marketing budget as a percent of your projected gross sales. (In l999, the average U.S. business invested 4 percent.) Ten percent of projected gross sales will be allocated to marketing. This strategy should guide your efforts for the next one to fifty years. Use it to measure ALL marketing materials you plan to use. No matter how much you may love them, if they do not fulfill your strategy, toss them right into your wastebasket.  You should review your guerrilla marketing annually and make slight tweaks in it, especially in the fourth sentence, but the idea is to get it right the first time, then commit to it -- making sure all your employees and co-workers read it and know what you're up to. You'll be up to earning record-breaking profits, and the bright light of your guerrilla marketing strategy will illuminate your path.