5. Guerrilla Marketing Personality Traits
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 Those are the eight and the only eight traits that great marketing directors seem to have in common. I sure hope all eight words apply to you. 

GUERRILLA EXERCISE: Benjamin Franklin said that the three hardest things in the world are diamonds, steel and knowing yourself. Compare the eight guerrilla personality traits with your own, then be honest in knowing which ones you must develop even more.

Put a checkmark next to each of the guerrilla marketing personality characteristics that you possess. The character traits that I currently 
have are:

  Patience
  Imagination
  Sensitivity
  Ego strength
  Aggressiveness
  Constant learning
  Generosity
  Take action

GUERRILLA ACTION STEPS:

A. Circle each personality trait that does not have a checkmark.

B. Begin developing those traits in yourself.

C. Put a checkmark next to each trait that you are able to develop. The goal is to have a checkmark next to each trait.

  

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