6. The Guerrilla Marketing Attack Menu | 1 | 2 | 3 | 4 Mounting a Guerrilla Marketing attack is a process that begins with the easy parts, then asks more of you as the attack gains momentum. Succeeding with a guerrilla marketing attack is a very intense ten-step process. Take all ten steps and watch your profits rise and your competitors cringe. It's not as hard as you may think to succeed at a guerrilla marketing attack. And if you launch one properly, you'll find that succeeding at business is also not as hard as you may have thought. Don't even think of skipping any of the ten steps to success because all ten are necessary. We're not talking about playing with marketing. We're talking about succeeding with marketing. 1. The first step is to research everything you can. That means carefully investigating your market, your product or service, your competition, your industry and your options in media. It means looking into the benefits you offer, into the latest technology and into the makeup of your existing customers. What media reach your target audience? What media makes them respond and buy? Should you focus on advertising or direct marketing or a combination of the two? Do you need a website and if so, why? There are answers to these questions and guerrillas have the knack for coming up with the right answers. As a person who is already connected to the Internet, you've got a head start in the research department. There is loads of information online that can propel you in the direction of success.