6. The Guerrilla Marketing Attack Menu | 1 | 2 | 3 | 4 6. Step six is to locate fusion marketing partners, businesses with the same prospects and the same standards as you have. Offer to go in on co-marketing ventures with them. Trade links online. Trade lead lists each month. The motto of the millennium: fuse it or lose it. 7. This is the step when you launch your guerrilla marketing attack. The idea of a guerrilla marketing attack is to select a lot of weapons, then launch them in slow motion -- at a pace that feels comfortable financially and emotionally. My average client takes 18 months to launch an attack. Don't rush. 8. The eighth step, and this is a toughie, is to maintain the attack. The first seven steps are extremely simple compared to this step. Maintaining the attack means sticking with your plan and your weapons even though you don't get the instant gratification you want so much. Everyone wants success to come instantly, but it doesn't happen that way in real life. The Marlboro Man and Marlboro Country helped make Marlboro cigarettes the most successfully marketed brand in history. But after the first year of marketing, they didn't increase sales one bit for Marlboro. Maintaining the attack made it happen. 9. Step nine is to keep track. Some of your weapons will hit bulls-eyes. Others will miss the target completely. How will you know which is which? By keeping track. By asking customers where they heard of you. By finding out what made them contact you. Keeping track is not easy, but it is necessary. If you aren't ready to keep track, you aren't ready to launch your attack in the first place. 10. The tenth and final step is to improve in all areas: your message, the marketing weapons you’re using, and your results. A Guerrilla Marketing attack is a never-ending process. But it works every time. That's it. Ten steps to succeeding with a guerrilla marketing attack. If it sounds easy, reread this lesson. It works, but it's not easy.