6. The Guerrilla Marketing Attack
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GUERRILLA EXERCISE: Take the first five steps right now. Begin to take the sixth. Then, you’ll be prepared for victory when your attack is in full force. Putting your attack into writing with this exercise will give wings to your dreams. 

Check each step of the guerrilla marketing attack that you have taken or will take:

  I have done the proper research.

  I have written a benefits list.

  I have selected the marketing weapons I will employ.

  I have written my marketing strategy.

  I have prepared my marketing calendar.

  I have located fusion marketing partners.

  I have launched my attack at a comfortable pace.

  I am able to maintain my attack.

  I am able to keep track of each weapon’s effectiveness.

  I have improved each facet of my guerrilla marketing attack.

GUERRILLA ACTION STEPS:

A. Review where you put checkmarks on the checklist above 
and circle the statements at which no checkmark appears. These are the areas that you must focus upon to succeed with your attack. Be aware of them.

B. Decide upon the specific actions that you will take for each statement so as to mount an effective guerrilla marketing attack. List these in the space provided beneath each statement for which you have circled the number.

C. Take the actions you have listed, one by one, until each of the statements merits a checkmark. Your goal is a checkmark by each statement. An incomplete attack is a recipe for failure.

  

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