It is good to have a lot of white space in marketing materials.

  People do not read long copy.

  It is very costly to purchase time on television.

  Marketing should sell the sizzle and not the steak.

  Good marketing works instantly.

  Marketing is supposed to entertain and amuse.

  Marketing should change regularly.

  Marketing should be memorable above all else.

  Bad publicity is better than no publicity.

  The only purpose of marketing is to earn a profit.