9. Guerrilla Marketing With Technology Menu | 1 | 2 | 3 | 4 | 5 | 6 The greatest boom to guerrilla marketing has been the inexpensive, powerful and easy-to-use technology of today. I hate saying the word “empower,” but technology definitely empowers a small business. Up till a few years ago, technology was not associated with small business marketing. It was connected with databases, inventory control, electronic spreadsheets and word processing. It was complicated, costly -- and its affect on small business didn’t stretch into the arena of marketing. But that was then. Now, technology is in the process of revolutionizing small business, enabling many small business owners to dream new dreams, then attain them in surprisingly brief time spans. Sure, technology helps all businesses in all ways. But it helps small businesses in the biggest ways. For one thing, technology gives small businesses a blatantly unfair advantage because it allows them to look and act big without having to spend big. The price of credibility has dropped while credibility itself has become more precious. Technology provides small business owners with the tickets to credibility -- season tickets -- in fact, lifetime tickets.