9. Guerrilla Marketing With Technology Menu | 1 | 2 | 3 | 4 | 5 | 6 Until recently, the advantages of small business over big business were gained by utilizing the weapons of personalized service, extra flexibility, and speed. Today, guerrilla business owners, those who want conventional goals using unconventional means, have a secret weapon. That weapon blasts open the doors to increased profits. The secret weapon is technology -- though the secret is getting out as those who know it are unable to hide the grins on their faces. Technology is more simple than ever, so simple that high-tech is becoming easy-tech. It’s so inexpensive that in 2000, you can invest a low four figure sum to purchase what in l982 took a mid six figure sum.  Technology has evened out the playing field, removed the dome from the top and opened the entire world to the entrepreneur. Online, that practitioner of free enterprise can connect with allies and customers anywhere in the community and on the planet. That small business owner has learned that virtual is a state of mind that means “connected.” Being connected has never been so low in cost and high in value. To many guerrilla marketers, technology is to be lauded because it has put them online -- giving them access to the speed of email, the power of fresh information, the warmth of closely connected people, and the marketing muscle of the World Wide Web. To others, technology is the hero because it allows them to flourish in a home-based business. Examining just those areas where technology adds potency to marketing, I find 20 that are especially intriguing if you take seriously the business of earning consistent profits.