9. Guerrilla Marketing With Technology Menu | 1 | 2 | 3 | 4 | 5 | 6 1. The first way is in the area of marketing online. A computer can help you design and then post your own website online. But before you rush off and do that, heed this: a website cannot help you unless you know marketing. It is a marketing medium, perhaps the best and most comprehensive ever -- but it is not marketing all by itself and it is no guarantee of success. You must be an ace marketer in order to market online successfully. You’ve got to know how to market what you sell as well as marketing your website. The moment you think of going online is when to start thinking of promoting your website offline. That process should never stop. Marketing online doesn’t merely mean the web. It means emailing, posting notices at forums, engaging in chats, doing research, gathering market data and having a website. The keys to succeeding online are in creating compelling content, changing that content regularly, responding at nearly the speed of light, and personalizing your messages. There may be 100 million people on the Internet but your prospects must feel you’re talking to them one at a time I promised you 20 ways that technology helps you market and then I went off on a tangent because I want you to use technology the right way online. I also want you to be aware of 19 ways technology can help you offline: 2. Newsletters -- Good ones are mailed to customers and prospects on a regular basis and follow the rule of 75-25.