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9. Guerrilla Marketing With Technology Menu | 1 | 2 | 3 | 4 | 5 | 6 3. Flyers -- Distribute them in a variety of ways, as signs, in orders, to fusion marketing partners to distribute as you distribute theirs. 4. Direct mail letters --Have an inventory of proven letters in your computer, set to print, personalize and mail. 5. Postcards -- They take away from the recipient the decision of whether or not to open the envelope. 6. Business cards --- Include your name, company name, title, address, phone, fax number, email address, website, logo, theme line; your card may open up to reveal a list of benefits offered and services available. 7. Brochures -- Perfect forums for including all the details; they should be offered for free in your other marketing and posted online. 8. Catalogs -- You can increase revenues through catalogs, now easy and inexpensive to design and produce, a potentially big profit-center. 9. Gift certificates -- People are on the lookout for gift ideas and a gift certificate might be perfect. Mention them on signs, in brochures. 10. Coupons -- Offer discounts, free merchandise, services, anything to intensify prospect’s desire for your product. Coupons are very versatile. 11. Contest entry forms -- Smart small businesses hold contests in order to get names for their mailing lists. 12. Club ID cards --Form a frequent buyer club or VIP customer club: sealing your relationship with the customers with an attractive ID card. 13. Signs -- Because so many towns have community bulletin boards, guerrillas are sure to post their signs on those boards. Guerrillas know that computers can transform some signs into posters. |
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