9. Guerrilla Marketing With Technology Menu | 1 | 2 | 3 | 4 | 5 | 6 14. Point-of-purchase materials -- Guerrillas produce POP materials that tie in with their other marketing. Their computers do the hard work.  15. Trade show materials --You can produce compelling graphic presentations of sales stories strictly for use at trade shows.  16. Flipcharts -- Audio-visual aids are built-in and your sales story has an order and flow. These can be portable, economical, and flexible. 17. Books -- Technology helps guerrillas from producing labels and tags to self-publishing their own books, proving they’re the experts.  18. Invitations -- Guerrillas print formal invitations to customers to private sales, parties and special events. They always play favorites. 19. Proposals -- Computer-designed proposals add credibility, visibility, and excitability while instilling confidence in you beyond any price tag.  20. Multi-media presentations --These once complex and now simple forums let you demonstrate your benefits with extraordinary impact. Technology lets small business gain credibility and provide speed and power in an age when credibility is crucial, speed is revered and power comes from being part of a team. Speed comes from cellular, wireless, pager, fax, email, and voicemail technology. Power comes from networking and sharing technology.  If you’re guerrilla marketing with technology, you’re headed in the right direction. If you’re guerrilla marketing without technology, you’re not really guerrilla marketing at all.